Sekonda x Monica
A brand campaign to shine a light on one of Sekonda’s most loved creators as she takes on the role of Creative Director of Luxury Looks for Less. With the aim to create a warm, authentic feel as an extension of the trusted pov Monica has with the brand and their community. A photography and video shoot to create a suite of assets to both announce the partnership and create ongoing social and digital content.
campaign videos
I created a shoot set that mirrored the warmth and feeling of soft authority to announce Monica’s role as Creative Director of Luxury Looks for Less. With soft neutrals, texture and pops of colour we made sure to position Sekonda in the fashion space while staying timeless and classic to match Monica’s style.
VISUAL DIRECTION
CREDITS
Creative Director: Iyesha Cheema-Bradshaw
Photographer: Amy Cook
Videographer: Joe Aky
Social agency: Spring the Agency