I’m Iyesha, a London-based, award winning Creative Director with 10+ years’ experience delivering campaigns and brand storytelling that live in culture. I’ve worked with leading brands including ASOS, Crocs, Sky, Tinder and Deliveroo.

I help shape brands and cultural narratives, with a passion for more than just social - blending big-picture strategy with human connection and experiences. Experienced in leading teams, brand experience, directing on set and managing campaigns end to end.

Collaborative, culture-obsessed and driven to push ideas from “that works” to “that’s genius,” I love making work that’s bold, brave and impossible to ignore.

Creative skills & services:

Creative Leadership:

Creative Direction, Concept Development, Brand Strategy, Pitching & Presenting, Team Management

Campaign Craft:

Copywriting, Storyboarding, Scriptwriting, 360° Campaigns, Social-first Content, Brand Identities, Talent Engagement

Production Expertise:

On-set Direction, Art Direction, Photography & Videography, Large-scale Shoot Management